Technology

As a professional designer of web sites and e-mail communications, I think it’s very important to adhere to standards. Any designer worth her salt uses the best tools for the job and keeps up with the evolution of standards as defined by the W3C. That’s why I’ve spent years learning to write beautiful, lean, mean, efficient standards-adherent CSS and HTML. One of the thorns in designers’ sides is having to write “fixes” into our code to make up for Internet Explorer’s failings. With the recent release of Internet Explorer 7, a number of those failings were corrected and so we had hope that perhaps Microsoft was finally coming around and using W3C standards and stopping the crazy cycle of developing “standards” of its own, the equivalent of taking its toys from the Internet sandbox and going home. HOWEVER. Oh, and do I mean HOWEVER. With the recent release of the Outlook 2007 e-mail program for PCs (and by recent I mean January… yes, I am a little behind), Microsoft decided not to include the newly developed Internet Explorer 7 HTML rendering engine and instead to use the Word engine to render HTML in emails. The non-standards-compliant, circa-1997-ish Word rendering engine. A huge percentage of people use PCs, and a large percentage of those users use Outlook as their primary e-mail program, and that means that Microsoft has effectively taken e-mail design back a decade. How can designers NOT comply with these arbitrary rules set by the maker of the most popular email program on the planet? We have to. We are forced to play their game, and write bad code to accommodate this brand new, horribly crippled e-mail program, otherwise a majority of our users would receive e-mails that look like shit. And e-mails that look like shit make users […]