Doc and I saw this asinine advertisement again last night (silly me, I thought they’d retired this shameful piece of corporate whoring a couple years ago) and the damned song has been running through my head ever since. It’s CRUMBELIEVABLE! What I didn’t know is that the song was not recorded by a studio band. Kraft actually pulled together the surviving members of EMF to re-record the song, with new cheese-related lyrics. Talk about whoring yourself out to make a few bucks. Nice job, EMF. I was never fond of “Unbelievable” but it reminds me of my idealistic college years, and this frightening commercial sellout remake points out how art is neither sacred nor respected, and nobody seems to be immune to the reach and the pocketbook of Big Corporate America.

Overheard in the hallway at work today: “So NOW she’s worrying that her unborn children will drown in our unbuilt pool!”