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Doc and I saw this asinine advertisement again last night (silly me, I thought they’d retired this shameful piece of corporate whoring a couple years ago) and the damned song has been running through my head ever since. It’s CRUMBELIEVABLE!
What I didn’t know is that the song was not recorded by a studio band. Kraft actually pulled together the surviving members of EMF to re-record the song, with new cheese-related lyrics. Talk about whoring yourself out to make a few bucks. Nice job, EMF.
I was never fond of “Unbelievable” but it reminds me of my idealistic college years, and this frightening commercial sellout remake points out how art is neither sacred nor respected, and nobody seems to be immune to the reach and the pocketbook of Big Corporate America.
I was similarly upset by that Outback jingle, “Go Outback Tonight” that sounds exactly like Of Montreal’s “Wraith Pinned to the Mist”…which Of Montreal let Outback make. V. weird.
I guess that when you’ve had a top-ten hit, multiple top-ten hits, or even a platinum-selling album, and now you’re waiting tables for a living in a futile attempt to pay off your debt to your record company, maybe the idea of making a few grand off that top-ten hit that you now have nothing but bitter feelings for seems like a pretty fucking good trade.
But still. Crumbelievable? That’s pretty fucking sad.